What are the key ingredients of SEO? How do I use SEO on my website?
If you have ever thought of these questions or something similar, then you are not alone! SEO has a lot of moving parts that affect your overall search engine placement. So in this video we cover a few basics that every website needs and doesn’t necessarily require an expert to use.
First and most importantly, use just one main idea or topic per web page. Likewise, use just one main keyword or keyword phrase related to the idea or topic of each page. You can use several variations of the keyword or phrase.
For example, my agency’s Digital Marketing Services page focuses on just one topic – Digital Marketing Services.
That keyword phrase is used in the title of the web page as well as the web address. It is also used in the heading, the sub-headings, in the content and even with the images. It should also be used with text-links going to that page. All of which helps boost our SEO score and search engine placement.
Yes there is a lot more to SEO than what we covered here, but this is just to get you started. Using these simple and easy but effective tips can make a big difference. So don’t sleep on this one – SEO is an integral part of your continued success!
To see the live version of our Digital Marketing Services page, used as an example in the video, please visit the following link:
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