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The goal of this video is to teach you everything you need to know about anchor text, how to use it correctly, and how to make the most out of it to improve your SEO.
The ideal outcome is that your internal links and backlinks will be created using the right anchor texts, giving you a boost in rankings.
This is important because anchor texts are prone to both under and over-optimization.
You’ll have to do this with all the links on your site, as well as the links pointing to your site on other sites.
The person that should be doing this is your copywriter or content writer—but if you’re a small team, it can be you as well.
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