Discussion about Mobile Indexing and SEO

How To Make Sure Your Site Is Ready For Mobile-First Indexing

Tip #1: Use a Mobile-Friendly Design
Tip #2: Serve the Same Content on Your Mobile Site
Tip #3: Have a Site that Performs Well and Loads Fast
In addition to adding more server capacity, here are a few things you can do to improve your site’s load time:

Minimize redirects
Load above-the-fold content before below-the-fold-content
Put JS at the bottom and CSS at the top of HTML files
Optimize and minify CSS and JS files (use these tools)
Use gzip compression to reduce file size
Compress images
Reduce amount of flash content on your site

Tip #4: Serve the Same Structured Markup
Your structured markup contains important information about your site, such as page titles, content descriptions, contact information, and more.
a) Grab the markup for your desktop page here:

Tip #5: Make Sure the Servers Hosting Your Site Are Ready to Handle the Increased Crawl Rate

Tip #6: Verify Your Mobile Site in Search Console

Tip #7: Don’t Serve Incomplete or Buggy Mobile Sites
Google has said that if they can’t find a mobile site for your domain, they will continue to index the desktop version without an explicit penalty

They specifically caution webmasters:

“…keep in mind that a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site. It’s better for you to build up your mobile site and launch it when ready.”

–Doantam Phan, Google Product Manager

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