After an SEO Q&A with Etsy admins yesterday, I decided to do this video because it affects a bunch of the videos I’ve done on SEO in the past.
They said that Etsy is no longer weighting the front of your titles as being “better” than the other parts, so it doesn’t matter where you put your keywords in the title anymore. HOWEVER, the front is still the best place to put your most important and relevant keywords because of the way that the listing quality score is based on the customer’s activity on the listing. The information that Etsy customers see after they search for something is the very first part of the title and your photo, so you want to make sure that those parts are clear, accurate, and let people know what they’re buying. So if you’ve been putting the best keywords at the front of your title, you should keep doing that so that the customer experience is better.
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