National SEO Course Part 2 Preview

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2. Figuring out main KPI’s / Value Ladder

How the value ladder works.

Conversions are more important than anything. If you can’t sell what you have once you begin getting traffic, then you have a problem.


  1. Hi Chase, Can you do a video on creating a site structure on WP? Like when I search Chase Reiner on Google it shows me your blog and product pages right on the Google search below the homepage URL. Just wondering if you could show how to achieve that.

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