Help A Reporter Out, or HARO, is a service that content writers use to source quotes and insights from industry experts. You can also sign up as a “source”, and receive a email list of pitches in different categories (Business, High Tech, Education, Biotech and Healthcare, Energy and Greentech, Lifestyle and Fitness, Sports, Travel, Entertainment and Media, Public Policy and Government). this email list goes out three times a day, Monday through Friday.
Each pitch query has a one time use email that you reply to with the information they are asking for. This is usually a couple of paragraphs answering a specific question, and your info, title, website, and headshot.
If your pitch gets accepted, the reporter or content writer will usually email you to let you know.
This is one of the most “white-hat” methods for getting relevant links from quality websites.
Here’s a few tips that will help your success rate:
– Respond quickly. These writers are on a deadline, and the window to get a response in is usually a couple days. However, if you can get a response in as soon as it hits your inbox, your chances will be much better.
– Give them exactly what they are asking for. If they ask for a minimum of 250 words, send that to them. When the query is for a maximum of 200 words, don’t exceed that. The writers receive hundreds of submissions, and they don’t have time to sort through all of the submissions.
– Expect to get rejected more than accepted. It’s a numbers game, and you won’t get quoted in articles every single time you submit to HARO. You’ll have to work this system over the long term to get links. But the rewards are well worth it.
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